Gustaf Secher, Founder of North-89 / Modern Functional Shoemaker

<p><a href='https://www.north-89.com/'>North 89</a> is a Stockholm based footwear brand, established in 2016 by Gustaf Secher. The brand grew out of a passion for sneakers that initially started at a young age. Today a lot of sneakers focus on looks and design but less on functionality.  North 89 believe that functionality should be a given. Their goal is to take a functional approach on the classic and ever popular cup sole sneaker by combining innovative and classic materials with a touch of Scandinavian design aesthetics. In Scandinavia they have four seasons and they want to wear sneakers through out all of them in style without sacrificing functionality. <br/><br/>In this episode of the <a href='https://www.menswearstyle.co.uk/'>MenswearStyle</a> Podcast we interview Gustaf Secher, Founder of Modern Functional Shoemaker North-89 about the founding story of the brand which combines fashion and function.  Our host Peter Brooker and Gustaf talk about building a brand alongside a day job, using Instagram to promote the brand, newsletter design, material innovation, sneaker care, product photography, and growth markets.  <br/><br/>Whilst we have your attention, be sure to sign up to our daily <a href='https://mailchi.mp/menswearstyle/newsletter'>MenswearStyle newsletter</a> here. We promise to only send you the good stuff.</p><p>Our new store <a href='https://shop.menswear.style/'>shop.menswear.style</a> is now live!</p>