Growing a charcuterie board brand from the basement to an international brand in less than 5 years With Melissa, Founder of lynn & Liana designs.

<p>Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself. </p> <p>Take Melissa and her family as an example: when the rest of Canada was complaining about the cold, they started a business in their basement.</p> <p>And the business became a global brand with over 20 members—just 5 years later. </p> <p>How were they able to do this? </p> <p>Today's guest, Melissa, Founder of lynn & Liana designs, reveals the backstory of their brand and how they grew so big without falling short.</p> <p>In this episode, you'll learn how to grow your business from challenges and keep it profitable with well-equipped team members.</p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>How to kick-start your idea with social media (even with no product market fit yet). (2:16) </li> <li>How to use “try & error” to build the perfect brand everybody wants to buy from. (3:35) </li> <li>The unconventional approach to handling influencer marketing in order to gain more exposure and sales. (8:15) </li> <li>How to take your brand to the next level & have more flexibility with a simple platform switch. (11:23) </li> <li>How to use your old customers to create new products that'll have no flaws upon launch. (12:51) </li> <li>How self-doubt can hold you back from starting your business (and what to do to get rid of it). (17:38)</li> </ul>