Getting Started with Jobs to be Done, with Mike Belsito, co-Founder of Product Collective

<p>Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. In this episode, we'll discuss what JTBD is and how to get started.</p>