FTF Fridays 37: Find Your Lane

If you open a random exec's inbox or listen to the cold call voicemails they get regularly, you'll hear the same templates, tricks, opening liners, etc. or some very similar version of each several times. Frankly, your prospects are bored. That's why Tom & Jeff dedicated this episode to one extremely important thing you can do in your prospecting to stand out - find your lane.