From a Life of Stress to Helping Others Relieve Stress with Avery Thatcher

<p>In today’s episode, Jeff begins a series of shows exploring people who have created businesses based on their skills. In this show, Jeff interviews Avery Thatcher of Inner Stillness Outer Chaos     in Canada.</p> <p>Avery and Jeff discuss:</p> <ol><li style="font-weight:400;">Avery created a business to fix the problems she saw in healthcare.</li> <li style="font-weight:400;">She started her career as a registered nurse in the ICU where she worked for a number of year</li> <li style="font-weight:400;">She noticed that the number one reason why adults were coming to the ICU was because of illnesses and diseases related to chronic stress.</li> <li style="font-weight:400;">To make a difference she knew that she had to get out of "re-active healthcare" and start helping people prevent burnout and manage their stress.</li> <li style="font-weight:400;">It was a unique journey getting into business coming from being a nurse because she didn't know anything about business but it was worth it.</li> <li style="font-weight:400;">Working full-time 12 hour shifts, Avery used her free time and commute time to write blogs and record, making her new ideas work in between her shifts. </li> <li style="font-weight:400;">Avery found clients by marketing on social media and by networking. Social media marketing was a challenge but Avery learned to apply a medical model for addiction to the mindset of her audience. This allowed her to share content that spoke to her audience where they are today.</li> <li style="font-weight:400;">Avery loves reading and learning so she did some extra reading and training to help on her journey. </li> <li style="font-weight:400;">The transition from working as a registered nurse to starting her business was made for her at the end of 2018 while she was working in a stressful environment. A couple days of sleep and some test revealed that she had a disability that limits her energy and ability to work in a hospital. </li> <li style="font-weight:400;">Having a community is a great stress reliever and