Founding a Startup That Helps Startups with Yin Wu of Pulley

<p><a href="https://www.linkedin.com/in/ywu01">Yin Wu</a>, the founder of <a href="https://pulley.com/">Pulley</a>, discusses how her solution tackles the core of every startup: equity capitalization. The cap table is vital to a startup because it reflects the company’s value. This means that every performance indicator leads to this.</p><p>Wu states that equity is the single asset that can multiply 1,000 times. This makes it a very powerful asset. Despite this, she has seen many founders not utilizing this to its full potential. Some issues include not planning the equity distribution correctly. This includes releasing too many stocks early on while still diluted. Wu emphasizes that knowing your value at various points is essential for success in leveraging equity. </p><p>Equity is also a great way to draw immense talent to a startup. Startups don’t have deep pockets. But they make up for this by affording employees the chance of entering a future skyscraper on the ground floor. Having full command of your equity situation can allow you to build your company with the best people.</p><p>Wu also talks about taking risks and balancing family life with founding a startup. She stresses the importance of opportunity cost as a risk-mitigating factor. Take risks but realize when to pivot when it isn’t working. Staying too long is more damaging as you lose other opportunities you could jump on. </p><p>Get captivating insight on leveraging and maximizing your cap table. Learn when to use this for funding, hiring, or bootstrapping, by listening in to one of the brightest startup stars. </p><ul><li>Y Combinator - https://www.ycomb</li><li>Cooley - https://www.cooley.com/</li><li>Clerkie - https://www.clerkie.io/</li><li>Stripe Atlas - https://stripe.com/atlas</li><li>Twitter - @YinYinWu</li><li>Website - https://pulley.com/</li></ul><h3> </h3><h3>This episode is brought to you by Content Allies.</h3><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through