Episode 7 | Branding vs Marketing in The New Digital Economy

<p>Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/><b>IN THIS EPISODE YOU WILL DISCOVER:</b></p><ul><li>A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune! <br/><br/></li><li>The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.<br/><br/></li><li>A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer&apos;s decision to choose one product or service over another. <br/><br/></li><li>Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key. <br/><br/></li><li>Your brand is what people <em>feel</em> when they interact with you and your product. However, there is a right way and a wrong way to do this. <br/><br/></li><li>Being omni-present and giving the best customer service is what marketing is about. <br/><br/></li><li>Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of <em>congruence</em> in your branding equals lack of <em>trust</em>. <br/><br/></li><li>Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.<br/><br/></li><li>As a small business owner, you’ll gain a huge edge by <em>personalizing</em> and <em>humanizing</em> you and your brand -- people buy from people they know, like and trust.<br/><br/></li><li>How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!<br/><b