Episode 365: Instagram Advertising Secrets: What Meta Won’t Tell You About How to Have Success with Instagram Ads

<p><span style="font-weight: 400;">Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative.</span></p> <p> </p> <p><span style="font-weight: 400;">If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with</span> <a href= "http://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to create a specific audience and boost small bits of content only to them</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why paid ads by themselves don’t work on Instagram</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to set up conversation starters in your Instagram DMs with Minichat</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should play the IG game instead of trying to hack it (and how to do it)</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "http://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;"> </span></li> <li style=