Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META

<p><span style="font-weight: 400;">Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys?</span></p> <p> </p> <p><span style="font-weight: 400;">If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at</span> <a href= "https://privacytech.fb.com/multi-party-computation/"><span style= "font-weight: 400;">Meta</span></a><span style= "font-weight: 400;">, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before. </span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the AEM hierarchy works and how to set it up the right way</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why (and how) you should draw out your customer life cycle</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How CAPI gets around some of advertisers’ biggest problems</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How it’s possible to have well-performing ads AND respect people’s privacy</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://privacytech.fb.com/multi-party-computation/"><span style= "font-weight: 400;">Meta’s tech website</span></a></li> <li style="font-weight: 400;" aria-l