Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

<p><span style="font-weight: 400;">The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Which basic principles of marketing to get back to first</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The red flags to look for when someone’s trying to sell you B.S.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to break through your biases to innovate and solve problems</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Kasim’s team</span> <span style= "font-weight: 400;">fixed the iOS blindspot (to some degree)</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "http://tiereleven.com"><span style="font-weight: 400;">Tier 11</span></a> <span style="font-weight: 400;">(Ralph’s agency)</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://sol8.com/"><span style="font-weight: 400;">Solutions 8</span></a> <span style="font-weight: 400;">(Kasim’s agency)</span></li> <li style="font-wei