Episode 19: Learning to use Amazon as part of your marketing strategy

<p>Featuring Will Haire, Co-founder of Bellavix</p><p>.Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.</p><p>Episode Quote:</p><p>"You know, a lot of it comes down to how much brand equity you have. How big is your audience? And what's your price point? Shoppers are going to be looking at those aspects as they're considering your different products and categories.”</p><p>Visit the <a href="https://grin.co/podcast/?utm_campaign=podcast&amp;utm_medium=episode-page&amp;utm_source=frost-li">complete episode page</a> to learn more. Or subscribe to the GRIN Gets Real podcast, where you listen to podcasts.</p>