Episode 160: Reimagining Peer-to-Peer Fundraising Events

<p>Running peer-to-peer fundraising events present a challenge in the current environment. However, the organizations that will be successful this fall are those who realize they must pivot and start proactively planning for these events.</p> <p>In today’s episode, you’ll hear from Blackbaud’s Robyn Mendez, Principal Product Marketing Manager, and Shana Masterson, Principal Customer Success Manager, as they explore the topic of peer-to-peer fundraising in more depth. Robyn and Shana spoke with Steve MacLaughlin about the current state of peer-to-peer fundraising, what the data says about how peer-to-peer fundraising has been affected in recent months, and how organizations are reimagining their events. Listen in to learn more about how peer-to-peer fundraising is being changed and adapted.</p> <p> </p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li>The current state of peer-to-peer fundraising</li> <li>What has been surprising about peer-to-peer fundraising in recent months</li> <li>What the data says about what’s been happening over the last six months</li> <li>How both organizations and participants are taking “wait-and-see” approaches, and why that may not be the best approach going forward</li> <li>How organizations are thinking about reimagining their events</li> <li>Changes to digital fundraising and how it’s changed engagements with peer-to-peer fundraisers</li> <li>Logical next steps for organizations planning for fall and spring</li> </ul> <p> </p> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/robynmendez/" target= "_blank" rel="noopener">Robyn Mendez</a></p> <p><a href="https://www.linkedin.com/in/npshana/" target="_blank" rel="noopener">Shana Masterson</a></p> <p><a href="https://hello.blackbaud.com/VirtualEvents.html" target= "_blank" rel="noopener">A Guide to Evolving Beyond Virtual: SPRING 2020 PEER-TO-PEER FUNDRAISING STUDY</a></p> <p><a href= "https://npengage.com/nonprofit-fundraising/adapting-fall-2020-peer-to-peer-fundraising-events/" target="_bl