Episode 119: The Special Sauce of Marketing & Sales with Lisa Larter

<p class="p1">Welcome to episode 119 of the Transformational Selling™ Podcast! In this episode, business strategist, digital marketing expert, author, speaker, and fellow podcast host, Lisa Larter, joins me to discuss the themes of her novel, <a href= "https://www.amazon.ca/Masterful-Marketing-Dominate-Value-Based-Approach/dp/147299468X/ref=sr_1_1?crid=30YDJXBK7S6KF&keywords=masterful+marketing&qid=1693234190&sprefix=masterful+marke,aps,549&sr=8-1" target="_blank" rel="noopener"><span class="s1"><em>Masterful Marketing</em></span></a>. Published in September 2022, she and Alan Weiss have written a captivating novel that teaches people expert marketing strategies to help break through the noise in a competitive landscape.<span class= "Apple-converted-space"> </span></p> <p class="p1">Aside from being a talented writer and marketing expert, Lisa owns a business, Lisa Larter Consulting, which has a U.S. subsidiary, Go Daxxi. As a CEO, she helps clients formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads, and sales customer acquisition. Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.</p> <p class="p1">Together, we dive deep into what the special sauce of marketing and sales is to help you break through the noise and attract the right clients.</p> <p class="p1"><strong>Specifically, here’s what you will learn:</strong></p> <ul class="ul1"> <li class="li1">A list of expert methods to help you write and manage your content.</li> <li class="li1">How to lean into tension and risk and how it can benefit you long-term.<span class= "Apple-converted-space"> </span></li> <li class="li1">The do’s and don’ts of marketing practices.<span class="Apple-converted-space"> </span></li> <li class="li1">The power of switching your marketing mindset from getting to giving.<span class= "Apple-converted-space"> <