EP84: Molly Pittman: Online Skills to Survive In Today's Landscape

<p>Now, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.</p><p>Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and across the globe, including the Traffic &amp; Conversion Summit.</p><p>On this episode of the Perfectly Mentored Podcast, Molly and Jason talk about where making intentional choices and moves can bring you, how more often than not a marketing campaign’s problem is not really an ad problem but something more fundamental, and the future of local businesses in the time of a pandemic.</p><p><br/></p><p><strong>Topics Covered:</strong></p><ul> <li>Who is Molly Pittman? [00:15]<br/></li> <li>What can we learn from your journey making intentional choices? [01:31]<br/></li> <li>What have been your guiding principles when making these intentional choices? [04:13]<br/></li> <li>What are the biggest or common mistakes people make when it comes to digital marketing? [14:54]<br/></li> <li>Why do you think so many people only put focus on the media buying side? [19:07]<br/></li> <li>For you, how important is understanding the customer journey in crafting your campaigns and ads? [24:19]<br/></li> <li>What’s your message for brands and maybe media buyers who are dealing with clients obsessed with attribution? [33:57]<br/></li> <li>What’s the marketing play for local businesses now? [41:15]<br/></li> <li>What do you say about having a chip on your shoulder and how it helps drive entrepreneurs? [30:10]<br/></li> <li>What’s your vision and plan for Smart Marketer as the new CEO? [49:18]<br/></li></ul><p><strong>Connect