EP296: The Easiest Way to Market Your Business with Dave Gerhardt

<p><span style="font-weight: 400;">The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.</span></p> <p><span style="font-size: 14pt;"><strong>RESOURCES MENTIONED IN THIS EPISODE</strong></span></p> <p><a href="https://tiereleven.com/"><span style= "font-weight: 400;">Get Results Like This with Tier 11</span></a></p> <p><a href="https://tiereleven.com/jobs"><span style= "font-weight: 400;">Work at Tier 11</span></a></p> <p><a href="https://oribi.io/digitalmarketer"><span style= "font-weight: 400;">Get a Free Trial of Oribi and 20% off with code: DigitalMarketer</span></a></p> <p><a href="https://www.nolimitcreatives.com/ads/"><span style= "font-weight: 400;">60+ Free Ad Creatives For Social (thanks No Limit Creatives!)</span></a></p> <p><a href="https://twitter.com/davegerhardt"><span style= "font-weight: 400;">Dave on Twitter</span></a></p> <p><a href= "https://open.spotify.com/show/0Rkfao3ZsER0BivX7BeKMy"><span style= "font-weight: 400;">Dave’s Podcast B2B Marketing</span></a></p> <p><a href= "https://podcasts.apple.com/us/podcast/seeking-wisdom/id1072506427"> <span style="font-weight: 400;">Drift’s Podcast Seeking Wisdom</span></a></p> <p><a href="https://www.patreon.com/davegerhardt"><span style= "font-weight: 400;">Dave’s Marketing Group: The Leading Community for Modern B2B Marketing</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"