Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar

<h2>What you will learn in this episode</h2><ul><li>How to build your product around customers</li><li>Marketing to your customer's pain points</li><li>Taking on customer feedback and integrating it into future versions of your product</li><li>Word of mouth marketing</li><li>How Oscar got 67 referrals from 1 customer!</li><li>After getting traction in one city, how to expand your marketing activity to the rest of the country</li><li>Using different marketing tactics for a double-sided marketplace business</li><li>How to get started when you know nothing about marketing (spoiler alert: flyers)</li><li>Why offline marketing still works</li><li>How offline marketing can be a good excuse to talk to customers and get valuable feedback</li><li>How to scale your business with limited resources</li><li>How can small businesses utilise the sharing economy</li><li>Why it’s important to have business mentors to take your business to the next level</li><li>Why supervillains are good at loyalty marketing ('Darth Vader is crushing it')</li><li>Why learning on the job can be the best way to learn marketing</li><li>Why failure is a good thing (sometimes)</li><li>Don’t build any new features without talking to customers first</li></ul><p> </p><h2><strong>Resources mentioned</strong></h2><p><a href="https://www.sharewithoscar.com/coronavirus-appeal/">COVID-19 healthcare worker campaign to share free parking spaces around hospitals for healthcare workers</a></p><p><a href="https://www.sharewithoscar.com/">Share with Oscar</a></p><p><a href="https://instabug.com/">Instabug</a></p><p><a href="https://www.startcon.com/hall-of-fame">StartCon Awards</a></p><p><a href="https://www.founders.unsw.edu.au/">UNSW 10x Accelerator</a></p><p><a href="https://neilpatel.com/blog/">Neil Patel Marketing Blog</a></p><p><a href="https://intercom.com/">Intercom</a></p><p><a href="https://heap.io/">Heap Analytics</a></p><p><a href="https://www.founders.unsw.edu.au/get-involved/get-support-my-startup/10x-accelerator">UNSW 10x Accelerator</a></p><p> </p><