E55: Tobi Oluwole - The Keys to Growing Your Shopify Store & Making it a Success

<p>Tobi Oluwole is a Nigerian entrepreneur based in Ottawa, Canada. During the day he works as a Merchant Success Manager at Shopify. He is the Co-Founder of 3Skills - a company that has helped more than 150 people land full-time jobs in Canada since 2019. Tobi is also the Founder of TPS Accelerator which is an 8-Week virtual program that teaches people how to build a second stream of income with a side hustle. </p> <p>In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them. </p> <p>With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your products. </p> <p>If you’re a Shopify store owner, or are thinking of starting a Shopify store, then this episode is definitely for you! </p>