E218: eCommerce Returns as a Tech & Data Enabled Customer Experience Initiative - Olivier Muller, Returnista - THE ECOMMERCE EDGE Podcast - 19 May 2023

<ul><li><a href='https://www.linkedin.com/in/olivier-muller/'>Oliver</a> is the Co-Founder of <a href='https://www.returnista.nl/'>Returnista</a> - <a href='https://www.returnista.nl/'>https://www.returnista.nl</a></li> <li><a href='https://www.returnista.nl/'>Returnista</a> is a SaaS based Returns Management Platform for eCommerce</li> <li><a href='https://www.returnista.nl/'>Returnista's</a> goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution</li> <li><a href='https://www.returnista.nl/'>Returnista</a> also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time</li> <li><a href='https://www.returnista.nl/'>Returnista</a> also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place</li> <li>In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative</li> </ul>