E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

<ul><li><a href='https://www.linkedin.com/in/orencharnoff/'>Oren</a> is the Co-Founder & CEO of <a href='https://www.getfondue.com/'>Fondue</a> - <a href='https://www.getfondue.com/'>https://www.getfondue.com</a></li> <li>Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons</li> <li>Fondue replaces these coupon codes with proactive CashBack campaigns instead</li> <li>CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad</li> <li>Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store</li> <li>Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue</li> <li>In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create</li> </ul>