E.386: The Clean Beauty Movement Has Been Around Longer Than We Realize, Ft. pai Skincare

In this episode we sat down with Sarah Brown, founder and CEO of Pai Skincare, and an organic skincare pioneer whose expertise developing all-natural, efficacious products was born from her own experience living with challenging skin. Sarah developed Chronic Urticaria in her mid-twenties and started mixing her own formulations from her garage as a last ditch solution for her hyper reactive skin. Pai launched in 2007 at a time when the organic category was under-developed and clean beauty wasn’t yet a thing. Sarah was one of the early champions of certified organic, responsibly cultivated ingredients, passionately believing in their therapeutic properties when many around her didn’t. In this episode, Sarah dives into the details around creating a truly organic and clean brand and how the evolution of this niche of skincare has come with hurdles and challenges that very few can say they have kept up with. PAI is truly a leader in clean beauty and continues to pave the path to new standards and benchmarks for what we consider to be “clean.” --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: <a href="https://anchor.fm/skincareanarchy/support" rel="payment">https://anchor.fm/skincareanarchy/support</a>