Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan

<p>Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro <br>1:00 Conversation with Scott <br>4:00 Marketers’ relationship with customers <br>7:40 Authentic connections <br>13:30 Marketing automation <br>17:05 Implement change <br>26:09 Print to digital <br>30:05 Compelling content <br>37:16 Program vs campaign <br>40:56 Short term results and long term strategy <br>44:04 Connect with Scott <br>45:15 Outro </p><p> <a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Scott| <a href="https://twitter.com/scottavaughan">Twitter </a>| <a href="https://www.linkedin.com/in/scottavaughan/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>