Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker

<p>Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. </p><p>0:00 Intro <br>1:15 Conversation with Lauren <br>3:30 ExactTarget and Salesforce <br>9:00 Product marketing at G2 <br>13:00 Customer marketing <br>18:30 Building brand teams <br>20:30 Content is top of funnel <br>26:44 Hiring creatives to help with visual identity <br>28:51 Advice for consistent brand messaging <br>33:18 Old vs New B2B Marketing <br>38:09 New career in consulting <br>39:30 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Lauren: | <a href="https://www.linkedin.com/in/deckerlauren/">LinkedIn </a><br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a></p>