Common Myths About RepairPal - The Auto Repair Marketing Podcast

<p><strong>Talking Points</strong></p><ul><li>Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh :)&nbsp;</li><li>RepairPal is setting/ limiting what prices I can charge to my customers with their estimator.</li><li>I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth.</li><li>Online customers like the ones that come through RepairPal are just annoying price shoppers.</li><li>I have a relationship with my local CarMax store, so I don’t need RepairPal’s help.</li><li>Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.</li></ul><br/><p><strong>Kathleen Bio:</strong></p><p><em>Kathleen Long, Chief Revenue Officer</em></p><p><em>Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development &amp; strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment