Chris Dreyer: Niching Up and Being Known for Something

<p><strong>In this episode, Steve Fretzin and Chris Dreyer discuss:</strong></p><ul><li>Moving out of a scarcity mindset. </li><li>Why niching will open up opportunities for you. </li><li>Being perceived as an expert and increasing conversions. </li><li>Finding a niche in your passion. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Have broader experiences and then find your niche. </li><li>Finding your niche will make your business development even more streamlined and efficient as you will eliminate waste that you never recognized. </li><li>When you niche, you are not a blank canvas and are having to create custom products each time. What you do becomes repeatable. </li><li>Focus on how you are going to be different, how you can stand out, and how you are going to generate business. </li></ul><p> </p><p><i><strong>"If you're thinking about niching, it doesn't mean you have to say no to other things, it gives you optionality."</strong></i><strong> —  Chris Dreyer</strong></p><p> </p><p><strong>Connect with Chris Dreyer: </strong> </p><p>Website: <a href="https://rankings.io/">https://rankings.io/</a></p><p>Website: <a href="https://chrisdreyer.co/">https://chrisdreyer.co/</a></p><p>Book: <a href="https://chrisdreyer.co/books/">https://chrisdreyer.co/books/</a></p><p>Show: <a href="https://chrisdreyer.co/podcast/">https://chrisdreyer.co/podcast/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6Q">https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6Q</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/chrisdreyerco/">https://www.linkedin.com/in/chrisdreyerco/</a></p><p>Facebook: <a href="https://www.facebook.com/chrisdreyerco/">https://www.facebook.com/chrisdreyerco/</a></p><p>Instagram: <a href="https://www.instagram.com/chrisdreyerco/?hl=en">https://www.instagram.com/chrisdreyerco/?hl=en</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p>