Building the Netflix of Africa | Jason Njoku founder iROKO

<p>In this episode we chat with Jason Njoku, in one of his first interviews since announcing that iROKO will be IPOing on the London Stock Exchange in 2022. iROKO (which is often described as the Netflix of Africa) has had a number of companies under it's umbrella with the most successful being the ROK Group which was acquired by Canal+. In this episode:&nbsp;</p> <p>0:00 - Introduction of Jason Njoku &amp; iROKO<br> 1:10 - The different expectations for content from users across Africa<br> 6:53 - The magic number to prevent user churn <br> 12:55 - iROKO's growth hacks <br> 16:56 - The challenges producing content on the continent <br> 19:30 - The growing popularity of non-Western international content<br> 22:28 - The creation of, growth and hacks that resulted in the success of the ROK Group<br> 27:32 - The ROK Groups approach to identifying talent <br> 28:43 - iROKO's 2022 IPO<br> 34:38 - Jason's views on the Creators Economy<br> <br> </p>