Building a thriving Business in Public Relations | Ft. Upasna Dash | CEO Jajabor Consultancy || Epsiode 16 | The Women Stories

<p>Jajabor is a brand and communications strategy consultancy that works with platforms and businesses across PR and brand strategy. Jajabor's CEO and founder, Upasna Dash, has been featured in PR 30 under 30. She is an expert in PR and Brand Strategy with over 10 years of experience having worked with Google, Coca-Cola, Microsoft, and a host of dynamic startups and VCs across India, Singapore, and Silicon Valley. She believes that people are the greatest asset of an organization. They are the reason for an organization to make it or break it into an industry. Jajabor consultancy has done an incredible job amidst the pandemic while shifting the entire workforce remotely.</p> <p>Let us learn the following things from this episode:<br> <br> - Understanding the basics of public relations</p> <p>- The money cycle of the PR and branding industry</p> <p>- Crafting a strategic approach to narrate stories</p> <p>- Importance of telling data-driven stories</p> <p>- People being the biggest capital</p> <p>- End message for the entire women fraternity from Upasna<br> <br> MUSIC CREDITS&nbsp;</p> <p>Song: Tobjan - Back To Summer Music provided by Vlog No Copyright Music. Creative Commons - Attribution 3.0 Unported Video Link: <a href="https://www.youtube.com/watch?v=OGW-hA0lhlo&amp;t=0s">https://youtu.be/OGW-hA0lhlo</a></p> <p>Song: Ikson - Lights (Vlog No Copyright Music)</p> <p>Music promoted by Vlog No Copyright Music.</p> <p>Video Link:<a href="https://youtu.be/bqk80OOCxOQ%E2%80%8B"><u> https://youtu.be/bqk80OOCxOQ​</u></a></p>