Brand Yourself Like a Fortune 500 Company As a Brand New Agent (Replay)

<p dir="ltr">From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging. </p> <p><strong> </strong></p> <p dir="ltr">There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?</p> <p><strong> </strong></p> <p dir="ltr">In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate. </p> <p><strong><br /> <br /></strong></p> <p dir="ltr">Three Things You’ll Learn In This Episode </p> <p><strong> </strong></p> <p dir="ltr">- Why our branding needs to appease the marketplace but still be authentic</p> <p dir="ltr">How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients. </p> <p><strong> </strong></p> <p dir="ltr">- The first step to powerful branding </p> <p dir="ltr">What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags? </p> <p><strong> </strong></p> <p dir="ltr">- How to do high-level market research without spending a dime </p> <p dir="ltr">How can we infuse our brands with tactics and strategies from the best in the marketing field?</p> <p> </p> <p> </p> <p dir="ltr">Guest Bio</p> <p><strong> </strong></p> <p dir="ltr">Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Develop