Andrew Muller – Test Your Ideas to Know What the Market Wants

<p>Before becoming a marketing entrepreneur,<a href="https://www.linkedin.com/in/andrew-muller/" rel="noopener noreferrer" target="_blank"> <strong>Andrew Muller</strong></a> worked for Microsoft in their pay per click (PPC) division. His company (<a href="https://andrewmullercreative.com/home/" rel="noopener noreferrer" target="_blank">Andrew Muller Creative</a>) now specializes in a new type of hyper-agile market testing called The Market Testing Incubator, where he’s able to test hundreds of ideas in a month (his average market test costs $2.63, which is about 50x cheaper than the industry standard) intending to lower lead costs.</p><p>He helps clients who are spending thousands on media buying a month but aren’t getting the return on investment (ROI) they need.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“An ounce of prevention is like a pound of cure. Test your ideas to understand what the market wants.”</strong></p><p class="ql-align-center">Andrew Muller</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Andrew was 16 years old and about to graduate high school when he decided to find work to pay his bills after graduating. However, Andrew did not want to be employed but rather preferred working for himself.</p><h3><strong>Getting started with Google AdSense</strong></h3><p>Andrew discovered<a href="https://www.google.com/adsense/start/" rel="noopener noreferrer" target="_blank"> Google AdSense</a>, and he immediately built a content website and filled it with content. He loved the business idea, and he believed it would be his retirement plan.</p><h3><strong>Skipping the market research part</strong></h3><p>Andrew did not do much research, and anytime he ran into market research that went against what he wanted to do, he would ignore it and do what he wanted to do instead. This ignorance led Andrew into choosing a niche that was difficult to make money in: music. It was very difficult to monetize his website.</p><h3><strong>Doing it anyway</strong></h3><p>Even though Andrew could see