Adam Seaborn: The Sports Podcast Boon

<p>Adam Seaborn is a sports media analyst and head of partnerships at Playmaker Capital. Last year, the Nation Network was purchased for $15 million and perhaps a few eyebrows went up. By 2023 standards, it appears to be a bargain given the dissolution of notable sports radio properties that have disappeared in markets like Calgary, Vancouver, Hamilton and Winnipeg. Of note, Maryann Turke who ran Bell for a number of years, and also worked at the NFL is the company's board director. This is a sector of the content economy that has value with a long runway for growth. </p><p>In this episode, you will pick up a few best practices on how to make your sports podcast flourish, what the numbers say between both traditional and digital media, and how we count all this in order to sell it to advertisers. <a href="https://twitter.com/AHBSeaborn" rel="noopener noreferrer" target="_blank">Please Follow Adam on Twitter... he's a good follow. </a></p><p>A thanks to the people who support the show each week and allow it arrive on your phones for free.</p><p><a href="https://mattfogartyvo.com/" rel="noopener noreferrer" target="_blank">Matt Fogarty Voiceovers</a></p><p><a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">NLogic: TV &amp; radio advertising and audience data solutions</a></p><p><a href="http://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast production company.</p><p><a href="https://share.poddin.io/e/eb4cf522-4678-44bd-9d80-b6bf51303522" rel="noopener noreferrer" target="_blank">A transcript for this episode is available here.</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>