A Quick, Simple Way To Build Trust With Your Prospects (and other people too!)

<p>In this episode of the No BS Sales School podcast, Walker McKay talks about a few surefire ways to gain trust from prospects. Gaining trust can be a long and arduous process, but Walker boils it down to one thing: just listen. Ask, don’t tell. They’re the hero of their story, not you. </p><p><strong>HIGHLIGHTS</strong></p><ul><li>It's easier to lose trust than it is to gain it</li><li>You need to earn the right to provide a solution </li><li>Condense back to them what they just told you</li></ul><p><strong>QUOTES</strong></p><p>Walker: "Trust is a funny thing. It's something that can take a really, really long time to gain. It can take a really long time to gain trust and it just takes seconds to lose it. And then it takes 42 times as long to build trust back if you even can do it." </p><p>Walker: "The number one way to build trust then is for them to see, for them to feel like you understand them. That you have walked a mile in their shoes, to take an old Indian proverb." </p><p>Where to find <strong>Walker</strong>:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="http://www.7salesmistakes.com/">Free training course</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com</a></li></ul>