#97 - How to win the fight against plastic waste with Boris Jebsen

<p>Every year we produce almost 400 million tons of plastic.&nbsp;<br> <br> According to some estimates as much as 50% of this is single-use.<br> <br> And once this plastic ends up in the bin only 10% is recycled.&nbsp;<br> Entrepreneur&nbsp;Boris&nbsp;Jebsen realised&nbsp;that something&nbsp;has&nbsp;to change if we are to avoid irreversible damage to our planet. Having founded one of the largest tech conferences in the world, with a presence in 26 locations worldwide, he’s no stranger to single-use plastics. From packaging to disposable forks, he spent years watching waste pile up.&nbsp;<br> <br> But he’d had enough of this throwaway culture. With his latest venture 1less, Boris is using smart technology to establish circular economies for&nbsp;events.&nbsp;The goal driving this: helping to minimise plastic waste in professional settings.&nbsp;<br> Does communicating around sustainability topics appeal to you?&nbsp;Want to hear about changing mindsets when working with slow-moving, traditional stakeholders?&nbsp;Tune in to the latest episode of Speak Like a CEO to hear Oliver, Lena and Boris discuss:&nbsp;</p> <p><br> - Why businesses struggle with sustainability communications in 2021</p> <p><br> - How&nbsp;<em>1less</em>&nbsp;employs cutting-edge technology to reduce plastic waste</p> <p><br> - Communicating to change mindsets around waste and recycling</p> <p><br> - Building and scaling one of the largest tech conferences in the world</p> <p>_____________________________________________________________________________________</p> <p>Are you passionate about a topic that you want to make heard more strongly? A good way is to start is by building your personal brand. Become Unignorable and check out Olivers book offer including 4 bonuses to set you up for success at <a href="http://www.oliveraust.com/unignorable">www.oliveraust.com/unignorable</a></p>