#92: How I Went From A Personal Training Side Hustle To Building A Multiple 6 Figure Online Business! (My Story) 

<p style="font-weight: 400;">This is a press record and talk podcast about my journey in business from 2011-2021. </p> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;">It goes through my failures, my successes and how both were equally as important as each other on my journey.</p> <p style="font-weight: 400;"><strong> </strong></p> <p style="font-weight: 400;">“If you’re going through hell, keep going” – Winston Churchill </p> <p style="font-weight: 400;"> </p> <p style="font-weight: 400;"> </p> <ul> <li style="font-weight: 400;">I qualified in 2011 and made three separate attempts to get my business up and running. </li> <li style="font-weight: 400;">Renting a gym and seeing ‘0’ in my bank account for the first time</li> <li style="font-weight: 400;">How I spent 2014/2015 in the gym trading time for money (and used competing as leverage to build more awareness)</li> <li style="font-weight: 400;">Reading Crush It and starting social media in 2014</li> <li style="font-weight: 400;">2016 was my first 6 figure year</li> <li style="font-weight: 400;">The next logical step - scaling up my business model with the BKF online program (then my top 50 program)</li> <li style="font-weight: 400;">I niched the GAA Lean Body market and ran a major ad campaign on Facebook to move up another level</li> <li style="font-weight: 400;">Transitioning into other markets with courses and programs to serve my current audience</li> <li style="font-weight: 400;">The reason I started the podcast and how I used it to grow my brand and leveraged that to speak (corporate and then my own seminars)</li> <li style="font-weight: 400;">Getting rejected by 14 publishers for The Fitness Mindset and the route I took after</li> </ul> <p style="font-weight: 400;"> </p> <ul> <li style="font-weight: 400;">Writing my first book as a pre-qualification for my program</li> <li style="font-weight: 400;">Hiring more people (full time and freelancers) to continue to scale up and get my time back to focus on my IGT’s. (income generating tasks)</li