857. Influencer Marketing: How To Get Represented As An Influencer & How To Tackle Your Campaigns As A Brand feat. Ali Grant, Founder Of Be Social Group

<p><span style="font-weight: 400;">Ali is the founder and CEO of Be Social Group, a leading influencer marketing agency. You might remember her from</span> <a href= "https://podcasts.apple.com/cl/podcast/scaling-your-dreams-and-business-with-ali-grant/id1087926635?i=1000461675844&l=en"> <span style="font-weight: 400;">Episode 469</span></a> <span style= "font-weight: 400;">and today we’re catching up to discuss the major growth journey she’s been on over the last two years! We get into how she pivoted during the pandemic, how Be Social connects influencers and brands, and the numerous ways to conduct a fruitful partnership between a brand and an influencer. We also talk about why brands are spending so much money on TikTok and how important it is for influencers to diversify their platforms. Plus, I ask Ali what she would do if she was a brand looking to launch and scale their influencer marketing strategy––grab your pen and paper because she dishes out so many juicy ideas!</span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to introduce yourself to a brand and get on their radar</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The best way for a brand to get started with influencer marketing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value of influencer events </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What gifting schedules are and how they work with influencer marketing </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How a brand should tackle its first influencer marketing campaign</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mistakes and missed opportunities that she sees brands making with influencer marketing </span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul