#78: Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE

<p>In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space.&nbsp;</p> <p><a href="https://yesrewards.ae/about-yes">Yes Rewards</a> is a programme designed to drive customer lifetime value by incentivising cross-sell across its extensive portfolio of brands.&nbsp;</p> <p>Despite the unique challenges of the pandemic, <a href="https://www.linkedin.com/in/suryaveer-singh-8748386/">Suryaveer Singh</a> successfully launched&nbsp;the <a href="https://yesrewards.ae/about-yes">Yes Rewards</a> programme and in this interview, he shares the challenges, solutions and intention behind the programme, as well as some of their early successes.&nbsp;</p> <p>Listen to this episode of "<a href="http://letstalkloyalty.com/">Let's Talk Loyalty</a>" to enjoy some new ideas from this ambitious programme and respected regional brand - truly a global voice of loyalty.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/suryaveer-singh-8748386/">Suryaveer Singh</a> - Head of Loyalty at ENOC</p> <p>2) <a href="https://yesrewards.ae/about-yes">Yes Rewards</a> - Fuel &amp; Convenience loyalty programme by ENOC&nbsp;</p> <p>3) <a href="https://www.enoc.com/en/">Emirates National Oil Company&nbsp;</a></p> <p>4) <a href="http://www.liquidbarcodes.com/chipotle-digital-rewards-innovation/"><strong>“Switch it up”</strong></a> article on Chipotle's loyalty strategy to incentivise new product trial</p>