67. Matt Vitale, Birchal // A Guide To An Underrated Form Of Raising Capital With Australia's Leading Equity Crowdfunding Platform Founder

<div data-block-id="block-dd6ca02a-42c6-4657-943c-c847c753acfd"> Many business owners will go through some sort of raising capital process at least once in their lifetime. But many are stuck in the traditional headspace of how to raise capital without realising that there's another way with so much untapped potential - and it starts with your customers.</div> <div data-block-id="block-3d588278-ac70-4153-b3a5-1fbd677b5741">  </div> <div data-block-id="block-c144b64d-5276-434c-bbc9-c59ac8316e08"> Equity Crowdfunding is a way for everyday investors to invest in businesses that they love and highly align with. And with such a big pool of potential investors who you already know are rooting for and your business's success, we've asked the Founder of Australia's leading crowdfunding platform, Matt Vitale from Birchal, to share his top strategies in creating crowdfunding campaigns that succeed.</div> <div data-block-id="block-135c4cea-112a-4b5e-81c3-b54d04527f2a">  </div> <div data-block-id="block-241c6df3-7ba1-45a5-a816-e089f71d4b8a">The keys? Not just strong business foundations but also your brand and its impact. Wondering what that means? Listen to this full episode of The Make It Happen Show to find out.</div> <div data-block-id="block-241c6df3-7ba1-45a5-a816-e089f71d4b8a">  </div> <div data-block-id="block-241c6df3-7ba1-45a5-a816-e089f71d4b8a"> Timestamps:</div> <div data-block-id="block-241c6df3-7ba1-45a5-a816-e089f71d4b8a"> <div data-block-id="block-b5a19a92-4de7-4cde-b1ac-e1a40ae00492"> 2:33 - Spearheading equity crowdfunding in Australia</div> <div data-block-id="block-98663be6-f58f-4acf-884f-10bfc43fca16"> 4:06 - The basic process to equity crowdfunding</div> <div data-block-id="block-ae7887ae-2e11-490e-9ecf-c2701233ec6c"> 6:16 - Creating more opportunities between SME's and investors</div> <div data-block-id="block-cc8af8bc-e6d8-4594-9499-3f46a46780a0"> 8:13 - How to best advertise your crowdfunding campaign</div> <div data-block-id="block-7679f50f-51b0-4ecc-94e1-5d6e30df844f"> 9:52 - Some of Australia's mos