62: How to use SMS as a 1:1 Marketing Channel

In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing. SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well.