#54 - Why Your Branding and Intellectual Property are Vital “Intangible Assets”, with Audrey Dauvet

<p><a href="https://www.linkedin.com/in/audrey-dauvet-092a0097/" target="_blank" rel="noopener">Audrey Dauvet</a> is an entrepreneur, intellectual property attorney, and host of the <a href= "https://podcasts.apple.com/us/podcast/brand-new/id1441273504" target="_blank" rel="noopener">Brand & New Podcast</a> by the <a href="https://www.inta.org/" target="_blank" rel= "noopener">International Trademark Association</a>.</p> <p>In this episode she discusses how branding creates an essential differentiator for your creation/business, why the "intangible asset" of IP is invaluable, the difference between international and domestic intellectual property protections, branding and intellectual property protections in China, areas of the world with the worst IP violations, and the cost of protecting your brand in multiple regions of the world.</p>