54. What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

<p>Rent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack).</p><p>Read Jenn Hyman's essay on the making of this episode:&nbsp;<a href="https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/</a></p><p>Learn more about the Venardos Circus:&nbsp;<a href="https://www.venardoscircus.com/" rel="noopener noreferrer" target="_blank">https://www.venardoscircus.com/</a></p><p>Listen to Stewart Butterfield on Masters of Scale:&nbsp;<a href="http://listen.mastersofscale.com/StewartButterfield" rel="noopener noreferrer" target="_blank">http://listen.mastersofscale.com/StewartButterfield</a></p><p>Read a transcript of this interview at:&nbsp;<a href="https://mastersofscale.com/jenn-hyman-the-secret-business-behind-the-business/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/jenn-hyman-the-secret-business-behind-the-business/</a></p><p>Subscribe to the weekly Masters of Scale newsletter:&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>