5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)

<p>How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on <a href="https://www.nngroup.com/reports/ux-metrics-roi/">UX Metrics and ROI</a> (return on investment) and offers advice on how to prove your worth. In this episode, we cover: what ROI is and why it matters, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy.&nbsp;</p> <p><strong>Resources cited in this episode:</strong></p> <ul> <li><a href="https://www.nngroup.com/reports/ux-metrics-roi/">UX Metrics and ROI report</a> (297-page report)</li> <li><a href="https://www.nngroup.com/courses/measuring-ux/">Measuring UX and ROI</a> (full-day course)</li> <li><a href="https://www.nngroup.com/articles/three-myths-roi-ux/">Myths of Calculating ROI </a>(free article)</li> <li><a href="https://www.nngroup.com/videos/shame-users-to-convert/">Don't Shame Your Users Into Converting</a> (4-min video)</li> <li><a href="https://www.nngroup.com/articles/shaming-users/">Stop Shaming Your Users for Micro Conversions</a> (free article)&nbsp;</li> <li><a href="https://www.nngroup.com/people/kate-moran/">Kate's NN/g Articles and Videos</a> (bio page)</li> </ul>