49. Building Corporate Soul - Ralf Specht

<p>Good companies have a PURPOSE.<br /> Great companies have a SOUL.</p> <p>So says Ralf Specht, today's guest on What's the Point?. He is the author of the newly published book “Building Corporate Soul” and he developed the Soul System™, a framework powers culture and success for any business.</p> <p>After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries.</p> <p>His driving vision is to make soulless companies a thing of the past.</p> <p>Listen as Ralf shares his valuable insights with host Bill Ellis. You're sure to be enlightened!</p> <p><strong>Connect with Bill:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">bill@brandingpillars.com</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "http://www.brandingpillars.com/"><span style= "font-weight: 400;">www.brandingpillars.com</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "http://www.brandingforresults.com/"><span style= "font-weight: 400;">www.brandingforresults.com</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">IG -</span> <strong>@wcellis</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Facebook -</span> <strong>@CoachBillEllis</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">LinkedIn -</span> <a href= "http://linkedin.com/in/wcellis"><span style= "font-weight: 400;">linkedin.com/in/wcellis</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Book:</span> <a href= "https://smile.amazon.com/Women-Who-Won-Bill-Ellis/dp/0998757004/ref=sr_1_1?dchild=1&keywords=women+who+won+bill+ellis&qid=1611796877&sr=8-1"> <span style="font-weight: 400;">Women Who Won</span></a></li> </ul> <p> </p> <p><strong>Guest info:</