49: Articulating Your Differentiating Value, a Requirement in a Tight Economy (w/ Bob Apollo Inflexion-Point)

<p>Unless your deal is tied to support both strategic objectives and tactical priorities, unless it is tied to tangible value and business outcomes, it won't get considered much less approved. This according to sales and marketing consultant Bob Apollo in this latest podcast interview.</p> <p>Hear what Bob had to say and why it is so critical.&nbsp;</p> <p><a href="https://www.linkedin.com/in/bobapollo/" target="_blank">https://www.linkedin.com/in/bobapollo/</a></p> <p>#salesenablement #valuemessaging #valueselling #salesplaybook #Challenger #Salesperformance #salesoptimization #salesleadership #productmarketing #contentmarketing #ValueStory #financialjustification #valuemanagement #businesscase #nopitch</p>