48: Up your Game: Optimizing Sales and Channel Performance (w/ Lorin Coles of AllianceSphere)

<p>In this interview with marketing and channel expert,&nbsp;Lorin Coles, we tap into his experiences&nbsp;developing major go-to-market strategies and campaigns for Equifax, RedHat, Cisco, and Microsoft, to gain advice on how to shape your sales and channel enablement programs from crisis response to recovery and new opportunities.</p> <p>We explore how to make your customer the center of all your strategies, how to empower&nbsp;a "value exchange" and what you should be doing with your direct and channel enablement to assure success.</p> <p><a href="https://www.linkedin.com/in/lorin-coles-880404/" target="_blank">https://www.linkedin.com/in/lorin-coles-880404/</a></p> <p>#b2b #sales #channel#salesenablement #channelenablement #salesperformance #valueselling #valuemessaging #interactivecontent #salesproposals #indirect #valuemanagement #buyerenablement #podcast</p> <p><br></p>