#406: How to Find Your Riches in the Niches With Your Brand Story

<p class="MsoNormal">Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, discuss the  importance of becoming specialists because the riches are found in the niches.</p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;"> <span style="color: black;">Improve your storytelling immediately with my </span><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em style="mso-bidi-font-style: normal;"><span style="color: blue;">The ABTs of Agile Communications</span></em></a><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: blue;">™</span></em></a> <span style="color: black;">quick online course to learn the agile narrative framework that all influential business communication is built. </span></p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;"> <span style="color: black;">Grab your copy of </span><a href= "https://www.amazon.com/dp/B09B1WP2JX"><em style= "mso-bidi-font-style: normal;"><span style="color: blue;">The Narrative Gym for Business</span></em></a><em style= "mso-bidi-font-style: normal;"><span style= "color: black;">, </span></em><span style="color: black;">a short guide on crafting ABTs for all of your communications. </span></p> <p class="MsoNormal" style= "border: none; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; mso-border-shadow: yes;"> <span style="color: black;">Read </span><a href= "https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digital-text&sprefix=brand+bewitchery%2Cdigital-text%2C137&sr=1-1"><em style="mso-bidi-font-s