3 Ways to Use Sponsorship in B2B Marketing w/ Ken Ungar

<p><span style="font-weight: 400;">Have you ever asked yourself what your customers like outside of work?</span></p> <p> </p> <p><span style="font-weight: 400;">Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo? </span></p> <p> </p> <p><span style="font-weight: 400;">If so, maybe you should start sponsoring some events. </span></p> <p> </p> <p><span style="font-weight: 400;">Despite what you may think, sponsorship isn’t just for B2C companies. In the right hands, it can be a powerful marketing tool — whether you’re sponsoring some golf-variant or community events.</span></p> <p> </p> <p><span style="font-weight: 400;">And our guest today,</span> <a href="https://www.linkedin.com/in/kenungar/"><span style= "font-weight: 400;">Ken Ungar</span></a><span style= "font-weight: 400;">, President, Founder and C-level sponsorship consultant at</span> <a href= "https://chargesponsorship.com/"><span style= "font-weight: 400;">CHARGE</span></a><span style= "font-weight: 400;">, has some advice for B2B companies looking to start reaping the rewards of sponsorship. </span></p> <p> </p> <p><span style="font-weight: 400;">He goes over:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why sponsorship is all about targeting the right audience</span></p> <p> </p> <p><span style="font-weight: 400;">- How the access afforded sponsors can shorten your sales cycle</span></p> <p> </p> <p><span style="font-weight: 400;">- How sponsoring smaller community events gives you more bang for your buck</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <p> </p> <p><a href= "https://chargesponsorship.com/ebook/navigating-the-sponsorship-game-20-questions-to-sponsoring-success/"> <span style= "font-weight: 400;">https://chargesponsorship.com/ebook/navigating-the-sponsorship-game-20-questions-to-sponsoring-success/</span></a></p> <p> </p> <p><em><span style="font-weight: 400;">This post includes highlights of our podcast interview with<