275: The Tactical Triangle: How to Double your Business in 30 Days

<p>It's such an elegantly simple -- yet powerful -- way of looking at what really matters in your business.</p> <p>Perry Marshall's "Tactical Triangle" identifies the 3 primary levers in any business as:</p> <ul> <li>Traffic</li> <li>Conversion</li> <li>Economics</li> </ul> <p>And even more powerful, there's an 80/20 Pareto Principle inside each of those. Start tweaking a few of the most important variables and you start to see some serious impact on your bottom line.</p> <p><img class="aligncenter size-full wp-image-16899" src= "https://www.sidehustlenation.com/wp-content/uploads/2018/03/tactical-triangle.jpg" alt="" width="480" height="360" /></p> <p>(<a href="https://www.perrymarshall.com/2100/tactical-triangle/" target="_blank" rel="noopener">image credit</a>)</p> <p>Perry is the author of one of my all-time favorite books, <a href="http://amzn.to/2F368os" target="_blank" rel= "nofollow noopener"><em>80/20 Sales and Marketing</em></a>.</p> <p>(You can get it on Amazon, but you might want to get it at <a href="https://www.perrymarshall.com/" target="_blank" rel="noopener">PerryMarshall.com</a> for just "a penny plus shipping" -- which will get you a front row seat to some of the best copywriting and upsell sequences in the biz.)</p> <p>Over the last 15+ years, Perry has built a business as a copywriter, an author, and a sought-after trainer and consultant.</p> <p>In this episode we dive into the Tactical Triangle, looking for areas to improve traffic, conversions, and economics to double your business in the next 30 days.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/145faed33f72a2%3A12b7a20bab46dc/5694739080806400/" target="_blank" rel="noopener">Click here to download Perry’s top tips from this episode</a>.</em></p> <p>Tune in to hear Perry’s Star Principle, how to position your business to be #1, how to run an 80/20 survey to find out what your customers really want, and why you might consider adding a Power Guarantee to your business.</p>