#27 - Dr. James Richardson on his Best Selling book - "Ramping Your Brand", How to ride the Killer CPG Growth Curve", current challenges in CPG industry and how to build a successful CPG brand in 23

<p>This Episode is sponsored by <a href="https://www.one07.media/">ONE07 MEDIA</a>, <a href="https://www.one07.media/">ONE07 MEDIA</a> Focuses on helping sustainable CPG brands with Paid Media &amp; Influencer Marketing, Email - sumit@one07.media to know more&nbsp;</p> <p>In this Episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, <a href="https://www.amazon.in/Ramping-Your-Brand-Killer-Growth-ebook/dp/B07XKB9BVC">"Ramping Your Brand"</a> Dr. Richardson is founder of <a href="https://www.premiumgrowthsolutions.com/">Premium Growth Solutions</a>, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.</p> <p>Sumit Patil</p> <p><a href="https://www.linkedin.com/in/sumit-s-patil/">LinkedIn&nbsp;</a></p>