#25: Will StoryBrand Work for Your Family Owned Business?

<p><em>"I know the StoryBrand framework is great, but will it work for my family owned business?”</em></p> <p> </p> <p>In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!</p> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Running a business is hard enough but when you add family to the mix it can be an entirely different ballgame! When all of your messaging centers around how your grandfather started the business from nothing 50 years ago, your customer tends to get sidetracked. If this is something your family owned business is struggling with, we have great news: StoryBrand WILL work for you! In this episode, J.J. and April walk you through how you can continue to use the origin story of your business to build authority and trust while still making the customer the hero.</span></p> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> You’ll also hear from StoryBrand Certified Guide Alex Schauer. Alex shares her personal experience working with her father-in-law's business to clarifying its messaging. She also shows you how using the StoryBrand framework within a family owned business not only puts the focus back on your customer but also helps to realign and unite your entire family around a single message. You can contact StoryBrand Certified Guide Alex Schauer directly at</span> <em style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> <a href= "https:/