#230 Sea Sense Flip Flops - Raising The Bar For Companies That Give Back. Founder Luke McMillan Sharing His Story

<p class="" data-pm-slice="1 1 []">Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals. </p> <p class="">Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.</p> <p class="">In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.</p>