228: How To Sell On Clubhouse For The Japan Market

<p>Japan is a complex market.  Brash plugging of your wonder widget won’t work here.  American style sales techniques are always a lot more aggressive than will be tolerated in Japan and so fail with prodigious regularity. So I added the key words “For The Japan Market” to the title of this piece, to make sure I was talking about a niche I understand.  Clubhouse is an app on your iPhone, which is a doorway to an audio world, bristling with myriad rooms, devoted to every possible topic, across every time zone.  Hosts organize rooms and you can swan by and decide to join the discussion, if the title grabs your fancy.</p> <p> </p> <p>So where do we draw the line on self-promotion and solution promotion?  There are topics exclusively devoted to making money such as marketing, social media, equities, real estate etc.  You enter these rooms expecting to pick up valuable insights which will help you do better with your investments.  You choose this type of room because you know there will be others also interested in this topic.  I think it would be rare to go into a room expecting to buy something, while you are in the room.</p> <p> </p> <p>For Japan, the content marketing approach is more acceptable.  Rather than being on the receiving end of a sales pitch by some svelte voiced golden warbler, you are more likely to appreciate information based on which you can make a judgment about parting with your hard earned moolah.  As with all sales, buyers first purchase us and then the good or service we proudly represent.</p> <p> </p> <p>In an audio world like Clubhouse, the only visual clue is our tiny photograph on the screen and the details we have chosen to enter into our profile.  We should make both professional and congruent with our industry.  In some cases, that may mean being photographed in full business battle dress or it may mean a more casual approach.  We shouldn’t mix them up though.  Also, the first three lines of our profile is what people can see below our photograph, so that content has to ooze expert cred