228: Business: Going from Idea to Full-Blown Product Launch… What It Takes to Bring an Idea Into the World with Leslie Hsu

<p><span style="font-weight: 400;">My guest today, Leslie Hsu, is an entrepreneur by background and happenstance through much of her career! She began working in the handbag industry which led her to become absolutely enthralled by the intersection of design and functionality. Now, she is the CEO and co-founder of SUNFLOW, a beach brand that is designing innovative products that will elevate your seaside experience.</span></p> <p> </p> <p><span style="font-weight: 400;">What Leslie and I talk about today is how to go from an idea to actually creating a product that we can put out into the world that not only adds tremendous value but enables us to facilitate joy as entrepreneurs. Leslie shares about her personal journey from idea to execution, how she lives at the intersection of entrepreneurship and lifestyle, her advice around being married to your business partner, and her self-care tips and advice for maintaining a balanced life while working from home.</span></p> <p> </p> <p><span style="font-weight: 400;">This was a truly amazing conversation where we really go deep on the lifestyle of entrepreneurship and everything that it has to offer. I cannot wait for you to hear all of Leslie’s insights!</span></p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">[1:05] About today’s conversation with Leslie Hsu!</span></p> <p><span style="font-weight: 400;">[2:32] Welcoming Leslie to the podcast!</span></p> <p><span style="font-weight: 400;">[3:11] Leslie shares her background and her journey of becoming the co-founder and CEO of SUNFLOW, Inc.</span></p> <p><span style="font-weight: 400;">[9:45] What SUNFLOW is all about and how it came to be!</span></p> <p><span style="font-weight: 400;">[12:35] Are both Leslie and her husband entrepreneurs? What is her experience as an entrepreneur vs. working for other companies?</span></p> <p><span style="font-weight: 400;">[13:38] How did Leslie transition from a career in manufacturing to creating her own product and company?</span></p> <p><spa